For Aspiring and Established Clothing Brand Owners

The 4-Phase System Behind $2M+ in Revenue

And Sellout Drops on Repeat

The complete playbook I used to build Aged Ivy from a fraternity room to dressing Justin Bieber, Lil Yachty, and Kendall Jenner.

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$2M+

Lifetime Revenue

400K+

Followers Across Platforms

20M+

Monthly Reach (Peak)

90+

Celebrity Placements

A Few Months From Now

Picture your brand
six months from now.

You open your Shopify dashboard the morning after a drop.

There's a number on the screen that didn't exist six months ago. You screenshot it. Not to flex — just because you need a second to let it sink in.

Your sourcing is locked in.

You've got supplier relationships that actually work — raghouses, manufacturers, the right people who pick up when you call. A pricing formula that protects your margins. And you know exactly what to buy before you buy it.

Your content calendar is full for the next three weeks.

You shot everything in one afternoon. It's going up on a schedule. People are watching, commenting, sharing — and they don't even know the drop is coming yet.

You're not doing all of this by yourself anymore.

You've got a system. And the system runs. That's not some distant goal — that's what 90 days inside The Ivy League is built to do.

Here's how Mason built all of this — starting from a dorm room, a sewing machine, and the worst bucket hat you've ever seen.

From a Fraternity Room to $2M+ In Revenue

Here's How I Built Aged Ivy

Posting every day. Getting likes. Zero sales.

I was doing everything "right." Consistent posts, good product, decent engagement. But none of it was connected to a system that actually moved inventory. I had no drop strategy, no content runway, no structure. Just vibes and hope.

Great product. Collecting dust.

The pieces were there. The sourcing was real. But without a launch system, product just sat. You can have the best vintage collection in the world and still not sell a thing if nobody knows a drop is coming.

Doing everything alone. Burning out.

No team. No systems. No structure. Just me, a spreadsheet, and an increasingly unmanageable to-do list. The hustle was real but it wasn't sustainable — and deep down I knew it.

Started selling at 10 years old. Failed repeatedly for years.

I started flipping shoes at 10 years old and tried launching multiple businesses that ultimately failed. By the time I got to college, I had years of experience watching things fall apart. The only thing I had going for me was that I refused to stop.

COVID hit. I started experimenting with the worst product you've ever seen.

Sent home during COVID, I started thrifting and sewing terrible bucket hats and bags in my childhood bedroom. Despite my poor creations, I kept finding incredible vintage pieces with real character. I saw a massive gap in the market that nobody was filling.

Started selling on Instagram Live. Nobody took me seriously.

When I tried to join the emerging Instagram Live vintage scene, nobody took me seriously. So I built my own lane: highly curated, quality vintage at reasonable prices. I sold pieces I actually wanted to wear to people who thought just like me.

Ran the entire operation out of my fraternity room for years.

My fraternity room became the warehouse, photo studio, and shipping center while I went to school full time. I'd wake up at 5 a.m., shoot products in a parking garage, build the website during lectures, and pack orders all night. It was chaos, but revenue and audience kept growing.

Opened a store on campus. Rebranded to Aged Ivy.

Senior year, I merged with a collaborator, rebranded to Aged Ivy, and opened a campus store. Surprisingly, 95% of our sales still came from online. That realization shifted everything: I stopped treating social media as a side activity and made it the actual business.

Invented curated drops. Everything changed.

Instead of randomly listing products, we started planning strategic drops with content runways. We curated massive, viral themed drops — a full Carhartt collection, vintage Jesus tees. Sell-through rates skyrocketed, proving our Build, Hype, Launch, Scale system worked.

Built a 3,200 sq ft studio. Turned the side project into a real company.

We traded the cramped bedroom for a 3,200 sq ft studio with real infrastructure and a team. Consistent $70K–$90K months turned the hustle into a real company, allowing us to hit $1M+ in revenue using the exact same cycle I started with.

Dressed A-list celebrities. Generated over $2M in lifetime revenue.

Justin Bieber, Lil Yachty, and Kendall Jenner didn't wear Aged Ivy because of luck. It happened because our brand identity and automated drop system put us in front of 20 million people a month. The exact system that generated over $2M in revenue is what you get inside The Ivy League.

I also blew $20,000 to $50,000 on mistakes I didn't need to make.

Bad hires... Investing in inventory without data... And trying to scale the business before I was ready.

The entire point of this system is so you don't have to pay for the same mistakes.

The Sellout Drop System.

Four phases that repeat in a cycle. Every successful drop I've ever had follows this exact sequence. The brands that sell out consistently are all running some version of it, whether they realize it or not.

Phase 01

BUILD

Your foundation. Brand identity, product, world-building, and infrastructure locked in so every decision after this becomes obvious.

Phase 02

HYPE

Your content engine. A strategic runway that builds anticipation so your audience is already reaching for their wallets before the drop goes live.

Phase 03

LAUNCH

Drop day execution. Email, SMS, urgency, scarcity, and clear calls to action that turn your audience into paying customers.

Phase 04

SCALE

Convert one-time buyers into repeat customers. Build systems so you stop doing everything yourself, and grow without the risk of burning out.

The brands that sell out are not more talented than you, and they're not working harder than you…

They just have a simple, repeatable system that they use to grow their business.

This is the complete system.

GET THE FULL SYSTEM NOW

Introducing The Ivy League

The Complete Curriculum and Private Campus For Building, Launching, and Scaling Your Clothing Brand.

Foundation

Start Here: The System and The Shift

You'll get the complete 4-phase roadmap laid out on a single page so you always know exactly where you are, what to do next, and why this system matters. This is the 90-day sprint plan and the foundational mindset shift that separates clothing brand owners stuck at $500 a month from those consistently hitting $5K, $10K, and $20K+ months.

Phase 1

Foundation and Brand Identity

You'll build your brand identity using the same "World Building" method I used for Aged Ivy, so that every decision you make from product to content to pricing flows from a clear foundation. This replaces the generic customer avatar exercises that everyone teaches and nobody actually uses.

Phase 2

Build Your Product and Infrastructure

You'll set up your entire back-end operation from sourcing and manufacturing to pricing strategy, store infrastructure, and financial tracking so that when sales start coming in, you're ready to fulfill and scale instead of scrambling to figure out the basics while customers are waiting.

Phase 3

The Content Engine

You'll walk away with the only 5 content types you actually need, a weekly posting calendar that eliminates the daily "what should I post" confusions, and a batching system that lets you create weeks of content in a single session so you stay consistent without it consuming your entire life.

Phase 4

The Sellout Drop System

You'll learn the complete Tease-Hype-Push-Pull launch framework, the email and SMS sequences that drive sales on drop day, and exactly how to build anticipation so your audience is emotionally invested and ready to buy before the drop even goes live.

Phase 5

Turn Followers Into Buyers

You'll learn how to convert the audience you're building into actual paying customers through high-converting product pages, DM sales scripts that close without being pushy, and the trust-building sequence that turns cold followers into repeat buyers who come back every single drop.

Phase 6

Systems, Team and Going Full-Time

You'll build the operational infrastructure that lets you stop doing everything yourself, from hiring your first team member to creating SOPs and building a company culture that runs without you micromanaging every detail. This is what separates a brand that depends on you from a business that grows beyond you.

⭐️

Bonus Vault

You'll get advanced sessions on paid advertising, brand identity differentiation, and the strategies I consider "paid sauce" that go well beyond anything available for free and are reserved exclusively for members of The Ivy League.

📂

The Templates Vault (30+ Resources)

You'll get every template, swipe file, checklist, and tracker I use to run Aged Ivy, from the 7-Day Content Map and Sellout Drop Planner to the Product Pricing Calculator and Brand Identity Worksheet, so you're never starting from a blank page on anything. Each template has instructions built in. Download, make a copy, and make it yours.

The Investment

Choose the level of access that fits where you are right now

Tier 1

Community

For brand owners who want the system + a community of peers

$97/mo

Immediate Access

The Brand Blueprint Course (all modules)
The Templates Vault (50+ resources)

Ongoing Monthly

Private Community (Discord/Circle)
Monthly "Office Hours" Q&A with Mason
Monthly "What's Working Now" Update
Member Wins & Accountability Threads
All future course updates

Get Started

Tier 2

Inner Circle

For brand owners who want more access + behind-the-scenes

$247/mo

Everything in Community, plus

Weekly Live Q&A Calls (hot seat format)
Behind-the-Scenes Vault — Real drop breakdowns, sourcing trips, content process
Priority Support in community (Mason responds first)
Monthly Brand Review Lottery — Full brand audit on the group call

Join Inner Circle

Limited to 10

Tier 3

Partnership

For serious brand owners who want direct access to Mason

$997/mo

Application required

Everything in Inner Circle, plus

2x Monthly 1-on-1 Calls with Mason (1 hr each)
Direct Access — Answers within 24-48 hours
Quarterly Deep-Dive Strategy Session (60 min)
Personalized Brand Audit upon joining
Mason's Network — Photographers, VAs, suppliers

Currently Closed

Less than what most brand owners lose on a single bad inventory call. Your membership keeps the community live, the Q&As running, and new content dropping every month.

What Is It Costing You Right Now to NOT Have This?

Every month without a system is another month of wasted inventory.

Another month of content that doesn't convert.

Another month of watching other brands pass you by while you sit there wondering what you're doing wrong.

If you could avoid even ONE of the $5,000 mistakes I made, this pays for itself before you finish the first module.

Without The Ivy League

$350/hour for 1-on-1 consulting
2+ years of expensive trial and error
Stitching together free YouTube advice from 47 sources
Posting randomly and hoping something works
Running everything alone with no structure

With The Ivy League

The complete system for a fraction of that
A 90-day blueprint built from $2M+ in real results
One system, one mentor, one path
Every post mapped to a purpose and a launch
Templates, systems, and a community of people who get it

The Next 90 Days Are Going to Pass Whether You Do Something About It or Not.

The only question is whether you spend them building with a blueprint or continuing to figure it out alone.

The brand owners who break through aren't the most talented ones. They're the ones who find a proven system and commit to following it.

This is that system. Now it's yours.

Join The Ivy League

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Frequently Asked Questions

Click any question to expand the answer.

"I haven't started my brand yet. Is this for me?"

Yes. 22% of the people inside are starting from scratch. The course is built in phases specifically so you can start from zero and follow the system step by step. You'll actually have a massive advantage over people who started without a plan because you'll be building on a proven foundation from day one instead of winging it and fixing mistakes later.

"I already have a brand but I'm stuck. Will this help?"

This is literally who this was built for. 66% of the clothing brand owners I surveyed are existing brand owners running vintage or streetwear brands who know they should be further along but can't figure out what's missing. The answer is almost always systems. The Sellout Drop System gives you the structure to stop posting randomly and start launching strategically.

"I've watched a bunch of free YouTube videos. How is this different?"

Free content tells you WHAT to do. Everybody knows content matters. Everybody knows email lists matter. The Ivy League shows you HOW to do it, in what order, with the exact tools and templates to execute. Plus you get direct access to someone who's actually done it at a high level, not someone repackaging other people's advice.

"What kind of clothing brand is this for?"

Vintage. Streetwear. Cut-and-sew. Curated. The system works across every type because the fundamentals of building identity, creating content, launching drops, and scaling operations are universal. I built Aged Ivy in vintage and these same principles apply whether you're thrifting Carhartt or manufacturing your own designs.

"I'm a one-person operation. Can I really do all this alone?"

That's literally the point. Phase 6 is specifically about building systems so you can eventually hire and delegate. But the entire course is designed for solo operators first. Every template, every checklist, every framework is built so one person can execute it. You're going to feel a weight lift off your shoulders when you finally have a structure instead of trying to hold everything in your head.

"What if I don't have a lot of money to invest right now?"

I designed this to be accessible to people who are actually building, not just people who already have money. And honestly, not having money is the exact reason you need a system. When your budget is tight, you cannot afford to waste time and cash on guesswork. A clear plan with proven frameworks is worth ten times more than throwing money at random experiments and hoping something sticks.

"I'm not sure I have time for a course right now."

The core content is about 6 hours total. That's less than the time you probably spend scrolling Instagram in a week trying to figure out what other brands are doing. And the templates save you dozens of hours because you're not starting from scratch on anything. This is designed to save you time, not eat more of it.

"How is this different from other brand-building courses?"

Most courses in this space are taught by people who've never built a clothing brand. They're marketing people teaching marketing. I built Aged Ivy from nothing to $2M+ in revenue. I've dressed some of the most famous people in the world. I've made every mistake you can possibly make and documented what actually works. This is not theory. This is a field-tested operating system from someone in the trenches.

One Last Thing If You're Still Deciding...

I remember what it felt like.

Sitting in my fraternity room at 2 AM with clothes spread across the floor, packing orders by myself, trying to figure out what to post tomorrow, wondering if any of this was actually going to work. At the time I had one around me who really understood what I was trying to build. Everyone thought it was a hobby. My friends did not get it. My family supported me but they did not fully understand it either… I was making decisions every single day, but no one to ask if I was making the right ones.

And the loneliest part was not the work. It was knowing I had to act on my ambition, but not being able to see the path from where I was to where I knew I could be.

I wasted years because of that. I blew through tens of thousands of dollars in mistakes that someone five steps ahead of me could have helped me avoid in a single conversation. Bad hires, wrong pricing, wrong approach to content, no systems, trying to scale with no guidance…

It was exhausting.

If something like The Ivy League had existed when I was starting, I would have gotten here in half the time and with a fraction of the painful mistakes. I wish I could talk to my younger self, because now I’d be able to tell him exactly which decisions would cost him and which ones would hold him back. Every single one of those lessons I wish I could have taught myself is addressed inside this system.

I built this because I remember being you.

I built it because the thing I needed most when I was in your position did not exist, and I promised myself that if I ever got to the other side, I would build it for the next person.

You are that person.

As a final summary, here is what is waiting for you inside The Ivy League:

The Full Ivy League Course 41 step-by-step video lessons. 4+ hours of content. Brand identity through sellout drops through scaling with a team.
25+ Plug-and-Play Templates Content calendars. Drop planners. Pricing calculators. Sourcing trackers. Every tool I use to run Aged Ivy.
Private Community Access Brand owners, creators, photographers, designers, marketers. A network that creates opportunities.
Weekly Live Q&A with Mason Direct access to ask me anything. Strategy, content, sourcing, scaling. The mentorship most brand owners can't afford at $250-$350/hour.
Behind-the-Scenes Content The raw process of exactly how Aged Ivy operates. The real decisions, strategies, and results.

The next 90 days are going to pass whether you do something about this or not. The only question is whether you spend them building with a system or continuing to figure it out alone.

I already made the mistakes so you do not have to. The entire path is laid out for you already, and I am standing at the other end of it telling you this works.

Now it’s your move. Hopefully I’ll see you inside.

— Mason

JOIN THE IVY LEAGUE

Questions before joining? DM me on Instagram @masonschaedel.